The design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colors, the design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, Creative Agencies continue to thrive.
A lot of times, Creative Agencies get overlooked by its other more popular counterparts. One good example of this is the Digital Agency. The rise of online advertising has made Digital Agencies one of the most sought after service by advertisers.
There has always been an ongoing tussle between creative agency in India and a digital marketing agency in India, here we look at the key differences between a Creative Agency and a Digital Agency:
Definition of a Creative Agency:
Creative Agencies focus on design and often use outside partners like ad marketing consultants to fully deploy their work.
Most of the time, Creative Agencies offer print design services. Good Creative Agencies are typical “branding experts” and great at marketing and product design.
Definition of a Digital Agency:
A Digital Agency is defined as a company that gives the creative, strategic, and technical development of screen-based products and services. A full digital agency can offer clients search engine marketing, online advertising, web design and development, and e-commerce consulting.
Importance of a Digital Agency:
A lot of advertisers and companies are slowly putting more focus on online advertising nowadays. And they have very good reason to do so. Just look at these statistics taken from Smart Insights.
Instagram’s community has over 600 million users
Snapchat has over 150 million daily users since December 2016
Over 500 million tweets are sent each day
While those social media stats are definitely eye-popping, keep in mind that those sites do not even have the largest database of users. That honour belongs to Facebook, which has over 1.86 Billion users online.
Benefits of a Creative Agency:
Creative Agencies are still king when it comes to design. These companies focus on creating the best designs for your brand and they will still do wonders for your campaign. Creating visual content is still a huge priority for business to consumer companies.
According to Adobe, design-driven companies are still leading the way for over ten years now. The companies that focus on creativity enjoy 1.5 times market share than those that do not.
Which is better?
It is true that using a Digital Agency makes the most sense for your money. The sheer volume of users, as well as its cost-effectiveness, makes it really a tough choice to beat. However, the design is very important to cost-effectiveness when it comes to your campaigns. A good design will boost your promotion’s effectiveness as well as polish your branding further. If you can spare some cash, having a great Creative Agency work with an amazing Digital Agency may just be the best combination for your company. It comes as no surprise that digital marketing agencies in India and creative agencies in India are booming now.
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